eCommerce Purrfection for Australian Made Small Business.

Adding focus from solely Manufacturer to Brand Owner and Retailer for an eco-responsible, Australian-Made small business.


The Pet Industry is ruled by imported products of little to no quality. That is until a family-owned and operated Small Business from Penrith improved their processes, products, and prices to become Petbarn’s biggest selling Cat Scratching posts for the past 4-years!

Through constant development, true attention to detail and eco-responsible raw material sourcing, Purrfect Pet Products has become a beacon of high-quality, Australian Made goods. Being celebrated by local and state governments for their efforts in equal opportunity employment and supporting a Zero-Carbon footprint business model – macarthur was happy and honoured to be asked to create their eCommerce platform.

Working closely with their design and brand history, we created a fresh, updated scheme for digital and printed communications. Building on the universal power of WordPress as their CMS, we developed a complete eCommerce platform powered by WooCommerce for them to host their own products and market them the buying public directly. Utilising SEO, Google and Social PPC (and tracking) managed ad campaigns are improved upon month on month with an increasing ROAS.

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