The who, the what, the why.
Bankstown Sound & Marine has enjoyed a fine reputation in the Car Audio industry for well over 10-years. Based in Bankstown, NSW – this business has been associated with some of the finest car builders in the country; most notably, Pac Performance. Over the years as eCommerce charged on, the business started to miss out on major growth opportunities in the sector.
Approached by the owner, Create Macarthur set out to change this. Building a standalone eCommerce system that provided all the services that the business had previously offered. In less than 8-months of operation, the eCommerce platform had delivered over three-quarters of a million dollars in sales at an average RoAS of 1,700%.
With an enormous success rate and clear paths towards more revenue and profit for the business, it was clear that the in-store POS system and inventory tracking software (10+ years old) was not able to keep up with the extra demand online was placing on it.
The steady increase of visitors to the platform was also placing strain on the first iteration of the web-store. The decision was made to use the data of the past 8-months to create a new web-platform. A platform that would integrate seamlessly with the in-store POS System, as well as be able to handle the increasing demand from rising visitor numbers.
Integrating the eCommerce platform into the in-store software enables the end-to-end tracking of stock from the initial Purchase Order, through the sales process and out to the customer. Also adding the complete business reporting ability to effortlessly measure the success of marketing campaigns and sales initiatives through GMROI reporting.
The technology powering this.
Powering over 26% of the accessible internet, WordPress was chosen again to act as the CMS base of the platform. Having performed well with the last iteration of the store, it was a natural choice. Improvements were made to the base code to increase reliability, security and performance.
Working to deliver the best buying experience for customers on the site, Woocommerce continued to be the best choice. Given the expandability and customisable capabilities of the platform, what we wanted to do was almost too easy to implement using the one-two-punch that is WordPress and Woocommerce.
To combine these platforms with physical, in-store purchases and stock management, HikeUP POS was selected due to its cloud-based, feature-rich resume. Providing seamless integration with Woocommerce was exactly what was needed. The ability to integrate over $1 million worth of online sales to in-store activities was something that was lacking and creating an enormous amount of manual reconciliation work.
Working with WordPress, Woocommerce and HikeUP gives the business the ability to process sales digitally and physically, have them reconciled instantly, as well as effectively manage stock, purchase orders and reporting on products, vendors and all manner of data.